Free SEO analysis tools you can use.


If you want to ensure that your website is performing at its best, it’s important to regularly analyze your SEO. Luckily, there are some great free tools out there that can help you do just that. In this post, we’ll share our top picks for the best free SEO analysis tools. With these tools in your toolkit, you’ll be able to quickly and easily identify any areas where your SEO could use a boost.

Google Search Console

If you want to make sure your web pages are seen and indexed by Google, Google Search Console is the tool for you. This comprehensive, free service helps you track all aspects of how Google interacts with your website. It provides detailed reports regarding all search queries related to your website and its visibility in the search engine results pages (SERPs). Notifications will keep you informed when something needs attention, such as when there are indexing issues or links that return a 404 error. You can also see a sample of URLs that have been detected by the Googlebot crawler. Setting up Google Search Console is easy, and with it helps ensure that your website gets found when people look for it online.

Bing Webmaster Tools

Bing Webmaster Tools is an invaluable resource for website owners, providing a wealth of information about their site’s performance on Bing. It allows users to make sure their site can be accurately indexed and gives insight into how advanced search technologies like machine learning interpret your content. With this tool, it’s easy to submit and schedule sitemaps, find out what traffic certain keywords are bringing in and diagnose any problems that may be causing rankings to suffer. Plus, webmasters can keep an eye on potential malware threats and verify the ownership of their websites so they always appear as the official source. Helping webmasters become familiar with the nuances of content distribution in search engines makes Bing Webmaster Tools a powerful tool for success online.

Moz Local Listing Score

For any business wanting to ensure its online presence, the Moz Local Listing Score can be a valuable tool. This score indicates the accuracy of your company’s listing across data aggregators, search engines, and social networks. It uses NAP (Name, Address, and Phone Number) consistency to evaluate how often your information is correct and accurately represented online. With this metric in hand, businesses can have an understanding of what aspects of their listings may need improvement. Examining this score regularly also ensures that you are informed about changes in the multiple listings that could affect your company’s visibility in search results. Understanding your Moz Local Listing Score is essential for any business hoping to make an impact on the internet.


BrightLocal is a cutting-edge tool designed to help businesses reach new customers and build relationships with their current customers. Its suite of services includes reputation management, citations, and local SEO, making it a great resource for businesses of all sizes that are looking to get into the local market. BrightLocal also offers rich analytics in order to track progress and ensure the most effective local marketing strategy is employed. With easy setup and deployment features, BrightLocal can quickly get businesses optimized for success on their local search campaigns so they can stay ahead of the competition.

Whitespark Citation Finder

Whitespark Citation Finder is an incredibly helpful tool for businesses looking to maximize their online exposure. This powerful tool allows you to quickly and accurately search for local citation opportunities – such as listings on directories, social media accounts, and services like Google My Business – that can help boost your SEO presence. Whitespark Citation Finder makes it easy to identify exactly what citations particular businesses require, allowing you to save time compared to manually searching for additional business listings. Furthermore, the Citation Finder also offers various assessment tools which help gauge the success of your SEO efforts as well as make adjustments if needed. Whether you’re a small business owner or part of a larger organization, Whitespark Citation Finder can be a huge asset in taking charge of your digital presence.

Screaming Frog SEO Spider

Screaming Frog SEO Spider is an invaluable tool for search engine optimization (SEO) professionals. It is a powerful, browser-based crawler that can quickly and effectively analyze a website’s technical structure and surface any issues that may need to be addressed. The information accurately gathered by the spider helps to identify any redirect chains or loops, uncover broken links and missing images as well as convert dynamic URLs into static, readable versions. All of this combined makes Screaming Frog SEO Spider a powerful tool for optimizing a website’s performance on search engines.

If you want to improve your website ranking, make sure your local SEO is on point. Use Google Search Console, Bing Webmaster Tools, and other platforms to see where you need improvement. You can also use Moz Local Listing Score, BrightLocal, Whitespark Citation Finder, and Screaming Frog SEO Spider to find ways to improve your website listing. If you need help improving your local SEO, get a free website audit by Touchstone Infotech today. Check out other affordable SEO packages offered by other agencies.