In online marketing, we like to mention all of the various platforms, tools, and channels at your disposal, but we rarely mention one among the foremost important aspects of your online marketing strategy: Your Marketing Personality Type Your Marketing Personality Type affects every aspect of your marketing—from the ad copy you employ to how you
The majority of online marketers fit into one among the subsequent personality types: Initiators, Implementers, Drivers, and Refiners. Of course, your personality may be a unique blend of characteristics from each of those types, but odds are that the majority of your decisions are guided by a dominant personality type. The Refiner Marketing Personality Type
For years, granularity has been the key to online marketing success. The more granular your audience, the more targeted and relevant you'll make your advertising content. As a result, most advertisers built out countless audiences, campaigns, ad groups, and ads during a never-ending quest to seek out the proper niche audience for his or her
No matter what industry you’re in, 2020 has certainly been…interesting, to mention the smallest amount. With the New Year just around the corner, it’s time to work out your game plan and put together your 2021 marketing budget. The only question is, how? If 2020 has proven anything, it’s that none of us can predict
Who are your customers, really? quite almost anything, your ability to answer this question will determine the success or failure of your business. The archives of the US Patent and Trademark Office Database are filled with brilliant ideas that never took off. Countless successful companies have gone out of business. Expensive marketing campaigns with beautiful
When you’re new to Google Ads—whether you’re looking to launch your first campaign or are wondering why your first campaign or two isn’t producing results—it’s easy to form mistakes. Don’t worry, we’ve all been there. The good news is, after auditing thousands of Google Ads accounts over the past few years, I’ve found that the
One of the good things about paid search is that the incontrovertible fact that you'll track everything. If someone visits your store after seeing your billboard or TV spot, there’s no possible way to trace that. However, if someone sees your paid search ad and visits your website, you recognize how they need your site.
If you spend much time in online advertising (or if you’ve logged into Facebook Ads Manager this year), you’ve probably heard about iOS 14 and therefore the IDFA armageddon. And, if you’re like many businesses and advertisers, you almost certainly did a touch of digging, figured it mostly boiled right down to a shouting match
When it involves re-targeting, the platform or service you select to use can have an enormous impact on the performance of your campaigns. After all, good re-targeting is all about getting into the front of the proper people with the proper message within the right place. Finding the proper messaging is ultimately up to you,
Spam on Google My Business (GMB) is a real problem — this is why all businesses and brands must monitor their GMB listing. Compared to the changes they make to their search engine, Google hasn’t done nearly as much to combat the rise of GMB spam. These unethical spam tactics used by competitors are putting local
