Social Media Optimization

Social Media Optimization (SMO)

Social media optimization (SMO) is a process used to improve the visibility, engagement, and understanding of a company’s social media presence. It can include creating effective social media content, managing your post frequency and distribution, and using marketing techniques to increase traffic and awareness on your social media channels.

SMO can also be used in combination with other marketing strategies to create a more effective online presence for an organization.

What is Social Media Optimization?

Social networking platforms offer online businesses a chance to stay ahead of their competition by increasing their brand image and user base. Social networking sites are not only one of the most frequently visited sites, but they are also highly trusted sources of information which has the power to influence user behavior in a similar way like word-of-mouth advertising. Now we all know what word-of-mouth advertising is capable of. Add viral marketing and the speed of the internet to it and voila you have got a perfect marketing campaign, that too at very less cost to your organization. Social networking sites have a large user base, for example, Facebook has more than 800 million users worldwide.

SOCIAL MEDIA IS THE FASTEST GROWING TREND

Our SMO Services include

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts.

You need to make sure you're posting content when your audience is most likely to be online and engaged.

By listening to what people are saying about your brand, you can get valuable feedback and insights.

Social media marketing requires a team effort. In order to be successful, you need to make sure everyone on your team is on the same page.

In order to improve your social media marketing campaign, you need to measure your performance and track your progress.

You need to make sure you're posting content when your audience is most likely to be online and engaged.

By listening to what people are saying about your brand, you can get valuable feedback and insights.

Social media marketing requires a team effort. In order to be successful, you need to make sure everyone on your team is on the same page.

In order to improve your social media marketing campaign, you need to measure your performance and track your progress.

MANAGE MULTIPLE SOCIAL CHANNELS

Grow Your Brand's Presence On The Social
Networks That Matter Most

You need to make sure you're posting content when your audience is most likely to be online and engaged.

By listening to what people are saying about your brand, you can get valuable feedback and insights.

Social media marketing requires a team effort. In order to be successful, you need to make sure everyone on your team is on the same page.

In order to improve your social media marketing campaign, you need to measure your performance and track your progress.

Deriving Results From Your Social Profile

Your social presence is your way to enter a new market, stay on top of your existing market, and contribute to your financial goals. As a team of intelligent Social Media Marketers, we utilize several tools and techniques of social network marketing to craft the most iconic Social Media strategy. Audience research, data analysis, and content curation to cater to the audience’s preferences are what make the foundation of our Social Media Management Services. Knowing the audience and their preferences help us choose the best platform for your social media promotion and reap desired profits.

Facebook is a social networking service that allows its users to connect with friends and family as well as make new connections

Instagram is a photo and video-sharing social networking service that allows its users to share photos and videos with friends and family.

LinkedIn is a business and employment-oriented social networking service that operates via websites and mobile apps.

Twitter is a social networking and microblogging service that allows its users to send and read short 140-character messages called ``tweets``.

YouTube is a video-sharing website where users can upload, view, and share videos.

WhatsApp is a messaging app for smartphones that allows you to chat with friends and family as well as make new connections.

Pinterest is a social networking and content-sharing website that allows users to share and save images and videos.

Reddit is social networking, content-sharing, and news site that allows its users to submit and vote on content.

Perfect Partner For All Your SMO Needs

At Touchstone, a leading SMO company in India, we plan and implement the right Social Media promotion strategies that can boost your brand’s virtual presence by leaps and bounds! We consider all the different ways to bridge the gap between the audiences and the end product. It is through our comprehensive understanding of various social media aspects that we are able to offer results expected by our clients and gain their trust through our reliable services. We adopt a strategic approach to enhance connectivity through informative write-ups about products and assure to improve the search engine rankings.

Not just setting up attractive and extremely engaging social media profiles on platforms like Facebook, Instagram, LinkedIn, Twitter, and the rest, we also deliver you unique content, and ensure that every single task that is performed by us is unified, to help you draw the varied benefits of SMO in the best way possible!