Digital Marketing
For years, granularity has been the key to online marketing success. The more granular your audience, the more targeted and relevant you’ll make your advertising content. As a result, most advertisers built out countless audiences, campaigns, ad groups, and ads during a never-ending quest to seek out the proper niche audience for his or her […]...
Digital Marketing
Who Are You Selling To? Marketing Strategy and Budget in 2021
No matter what industry you’re in, 2020 has certainly been…interesting, to mention the smallest amount. With the New Year just around the corner, it’s time to work out on your marketing strategy and budget in 2021 game plan and put together to grow your business because covid pandemic has changed everything. The only question is, […]...
Digital Marketing
How Well Do You Know Your Customers?
Who are your customers, really? How well do you know your digital customer? quite almost anything, your ability to answer this question will determine the success or failure of your business. The archives of the US Patent and Trademark Office Database are filled with brilliant ideas that never took off. Countless successful companies have gone […]...
Digital Marketing
Google Ads Gotchas to Watch Out For
When you’re newly advertising with google ads—whether you’re looking to launch your first campaign or are wondering why your first campaign or two isn’t producing results—it’s easy to form mistakes. Don’t worry, we’ve all been there. The good news is, after auditing thousands of Google Ads accounts over the past few years, I’ve found that […]...
Digital Marketing
Understanding Your Paid Search KPI or Metrics: What Are You Missing?
One of the good things about paid search is the incontrovertible fact that you’ll track everything. If someone visits your store after seeing your billboard or TV spot, there’s no possible way to trace that. However, if someone sees your paid search ad and visits your website, you recognize how they need your site. you […]...
Digital Marketing
Adapting to iOS 14: What Every Marketer Must Know
If you spend much time in online advertising (or if you’ve logged into Facebook Ads Manager this year), you’ve probably heard about the iOS 14 update’s impact on advertising and therefore the IDFA armageddon. And, if you’re like many businesses and advertisers, you almost certainly did a touch of digging, figured it mostly boiled right […]...
Digital Marketing
9 Tools to Enhance Your Retargeting
When it involves re-targeting, the platform or service you select to use can have an enormous impact on the performance of your campaigns. After all, good re-targeting is all about getting in front of the proper people with the proper message within the right place. Finding the proper messaging is ultimately up to you, but […]...
Digital Marketing
What You Need to Know About Google My Business Spam
Spam on Google My Business (GMB) is a real problem — this is why all businesses and brands must monitor their GMB listing. Compared to the changes they make to their search engine, Google hasn’t done nearly as much to combat the rise of GMB spam. These unethical spam tactics used by competitors are putting local […]...
Local Business Marketing
Google Launches A Travel Planner, Google Trip Planner
Google Today is dispatching another versatile application, pointed toward helping you better arrange your excursions and different voyages. Called Google Trip Planner, the iOS, and Android application pulls in a mix of information from Google Maps and publicly supported commitments from different voyagers, so as to offer a customized travel control that causes you to […]...
Local Business Marketing
6 Common Reasons for Google My Business Listing Suspended
Is your Google My Business Listing Suspended? There are a few reasons why that could be. Google my business suspension thrust in the SEO business? Check out the steps to keep your Google Business Listing active. There is no doubt that Google is an enormous main thrust in the SEO business and by augmentation every […]...