Real Estate Agency, a well-established real estate firm, faced several challenges in the rapidly evolving digital landscape. They had no digital presence and incurred high lead generation costs for Meta and Google Ads. Furthermore, they lacked lead follow-up or Customer Relationship Management (CRM) solutions, which resulted in disorganization and inefficiency in their lead management processes.
Real Estate Agency partnered with Touchstone Infotech to address these challenges and to help them transform digitally, ensuring a seamless and lucrative online presence.
Touchstone Infotech implemented customized end-to-end solutions to address each of Real Estate Agency’s challenges. Our approach included:
- Zoho CRM Implementation: We introduced a robust and user-friendly Zoho CRM system to manage leads effectively. This allowed the client’s team to focus on lead follow-ups rather than verifying the leads, reducing manual work and increasing efficiency.
- Social Media Optimization: We optimized Real Estate Agency’s social media profiles and business website, ensuring better visibility and online presence.
- Targeted Advertising: To reduce the client’s cost of digital advertising, we created custom audience segments for targeted ads and remarketing purposes. This allowed for more efficient use of their advertising budget and a higher return on investment.
Results and Metrics
Within the first few months of partnership, Real Estate Agency experienced significant improvements in their lead management and overall online presence. Key metrics from our work together include:
- A 30% decrease in CPA (Cost Per Acquisition) starting from the second month, showcasing an increased efficiency in their digital advertising efforts.
- A streamlined lead management process, allowing the client’s team to focus on high-quality prospects and better collaboration, thanks to the implementation of Zoho CRM.
“I highly recommend Touchstone Infotech. The service was professional from recommending the correct product to installing it quickly. Their team of professionals is proactive and responsive when handling inquiries. They were more than capable of finding viable solutions for me. The service provided by Touchstone Infotech deserves my sincere gratitude and appreciation.” – Real Estate Agency
Our dedicated services and digital transformation expertise helped Real Estate Agency overcome their initial challenges and achieve their objectives. By implementing Zoho CRM, optimizing their digital presence, and employing targeted advertising strategies, we aided them in reducing costs, increasing efficiency, and bolstering their online presence. With Touchstone Infotech’s collaboration, Real Estate Agency is now set to thrive in the digital age.