Client Background

Our client, a well-known channel partner in Bangalore, India, specializes in selling residential and commercial real estate. They pride themselves on offering top-notch service and reliable transactions. However, they’ve been struggling to connect with potential buyers and investors effectively.

Project Goals

The marketing campaign aimed to:

  • Drive Lead Generation: Connect with potential buyers and investors for both residential and commercial properties.
  • Build Trust: Show the client as a reliable and trustworthy partner for real estate deals in Bangalore.
  • Leverage Digital Marketing: Use smart digital strategies to reach and engage more people.
  • Boost Visibility: Increase brand awareness and stand out in Bangalore’s busy real estate market.

Initial Challenges

The client initially faced several challenges that impeded their marketing efforts:

  • Platform and Account Management Issues: There were no proper platforms or ads account management systems in place.
  • Manual Lead Management: Leads were managed using Excel, which resulted in poor follow-up and tracking.

Strategy Details

To overcome these challenges and achieve the project goals, we employed a comprehensive digital marketing strategy:

1. Platform Optimization

  • Website Enhancement: We optimized the client’s website for better user experience and search engine performance.
  • Social Media Revamp: The client’s social media pages were revamped to reflect a consistent and professional brand image.

2. CRM Implementation

  • Lead Management System: We implemented a Customer Relationship Management (CRM) system to streamline lead management and improve follow-ups.
  • Automated Follow-Ups: WhatsApp Automation campaigns were introduced to verify leads and ensure timely follow-ups for site visits.

3. Digital Advertising

  • Verified Ad Accounts: Google Ads, Bing Ads, and Meta Business Manager accounts were verified and optimized to ensure effective ad placements.
  • Targeted Campaigns: We launched targeted advertising campaigns focusing on the residential and commercial property segments.

4. SEO and Content Marketing

  • SEO Strategy: An extensive SEO strategy was implemented to increase organic traffic to the client’s website.
  • Engaging Content: High-quality, engaging content was created to attract and retain website visitors.

5. Social Media Engagement

  • Regular Updates: Regular posts and updates were made on the client’s social media platforms to engage the audience.
  • Interactive Campaigns: Interactive campaigns were designed to boost social media engagement and grow the follower base.

Results Achieved

The marketing campaign yielded impressive results across various metrics:

  • Increased Qualified Leads: We saw a significant increase in qualified leads, with a 30% conversion rate for residential properties and a 25% conversion rate for commercial properties.
  • Website Traffic Boost: The client’s website traffic increased by 40%, driven by the successful SEO strategy, improved user experience, and engaging content.
  • Enhanced Social Media Presence: Social media engagement and the follower base grew by 50%, reflecting improved brand awareness and audience interaction.
  • Established Trust: The client’s position as a reliable channel partner for real estate transactions was solidified, with a notable increase in inquiries from potential investors and buyers.
  • Wider Audience Reach: Digital marketing efforts successfully reached a broader audience, particularly in the targeted regions of Bangalore.


Through a well-rounded digital marketing strategy, we were able to transform the client’s lead generation process, enhance their online presence, and establish them as a trusted name in the Bangalore real estate market. This case study showcases the power of strategic digital marketing in overcoming initial challenges and achieving significant business growth.