Manasvani Yoga Studio sought to increase its brand awareness, generate sales-qualified leads, and implement sales automation. Using a variety of digital marketing strategies, including SEO, YouTube reach, and paid ads, Manasvani experienced significant success in lead generation and business growth. The following case study details the approach taken, the results obtained, and recommendations for future campaigns.

Target Audience & Ideal Customer Profile

The target audience for Manasvani Yoga online classes includes individuals of various age groups and fitness levels who seek to improve their mental, emotional, and physical wellbeing through yoga practice. The ideal customer profile for Manasvani includes:

  • Health-conscious individuals
  • Fitness enthusiasts
  • Individuals looking to reduce stress and anxiety
  • Busy professionals seeking work-life balance
  • People recovering from injuries

Digital Marketing Strategy

A comprehensive marketing strategy was developed to generate leads and increase overall web traffic. The strategy included:

  1. Social Media Campaigns: Creating and sharing engaging, educational, and inspirational content on platforms such as Facebook, Instagram, Twitter, and Pinterest. These posts aimed to showcase the instructors, classes, and benefits of practicing at Manasvani Yoga Studio.
  2. Email Marketing: Sending weekly newsletters with upcoming class schedules, special promotions, and informative articles to keep subscribers engaged and enticed to join the classes.
  3. Content Marketing: Developing blog posts, infographics, and long-form content pieces targeting relevant keywords to enhance SEO and position Manasvani as a thought leader in the industry.
  4. Search Engine Optimization (SEO): Optimizing Manasvani’s website, blog content, and social media presence to improve search engine rankings and increase visibility.

Additional tactics used included CRM implementation for lead automation, WhatsApp automation for lead nurturing, email marketing newsletter setup, and video editing for improved YouTube reach.


Manasvani’s digital marketing strategies led to remarkable growth in lead generation and business expansion. Key metrics and data demonstrating the effectiveness of the marketing campaign include:

  • 60% increase in new clients
  • 200% increase in organic growth
  • Successful lead generation from YouTube Channel


Based on the success of the digital marketing strategies implemented, Manasvani Yoga Studio should continue utilizing and refining these tactics. Recommendations for future campaigns include:

  1. Investment in Mobile App Development: Develop a mobile app for Manasvani Yoga Studio to allow customers to easily book classes, access exclusive content, and receive special promotions.
  2. Expand YouTube Content: Create more high-quality video content for YouTube, such as yoga tutorials, meditation guides, and instructor interviews to further expand reach and increase lead generation.
  3. Leverage Influencer Marketing: Partner with local influencers, bloggers, and content creators to promote Manasvani Yoga Studio and increase brand visibility among their followers.
  4. Optimize Paid Ads: Continuously analyze the effectiveness of paid ads over different platforms and keywords, and adjust targeting and budget based on the performance to maximize ROI.

By following these recommendations and building upon the existing digital marketing strategies, Manasvani Yoga can continue generating leads, driving business growth, and increasing brand awareness in the competitive yoga market.