Background is a college listing portal that enables students and parents to explore various educational institutions on a single platform. The website faced challenges in gaining visibility, attracting organic traffic, and generating leads.


Our objective was to implement a comprehensive SEO strategy for that would improve its ranking on search engines, drive organic traffic, and increase the overall reach of the platform.


We started with a detailed analysis to identify the client’s strengths, weaknesses, and competition. Our strategy included the following steps:

1. Keyword Research

Our team conducted in-depth research to identify relevant keywords and search queries for We targeted a mix of generic, long-tail, and location-based keywords to attract a broader audience.

2. Competitor Analysis

We analyzed Google’s first page and other competitor websites to determine the best practices they’re using and identify areas where could outperform them.

3. On-page SEO

Our team optimized the website with keyword-focused meta titles, meta descriptions, headings, and content. We also ensured that internal linking and URL structures were optimized to improve crawlability and user experience.

4. Technical SEO

We performed technical SEO activities such as site speed optimization and mobile responsiveness checks. We submitted sitemaps to Google and Bing to facilitate search engine indexing.

5. Content Marketing and Link Building

We developed a content plan to keep information up-to-date and engaging. We also devised a strategy to earn high-quality backlinks from authoritative sources through various tactics like guest blogging, link reclamation, and outreach.

6. Analytics and Monitoring

Our team set up analytics tracking to measure key metrics such as organic traffic, impressions, and keyword rankings. We continually monitored performance and adjusted our strategy accordingly.


Within six months, we achieved the following results:

  • 300% increase in organic traffic
  • 1200% increase in organic impressions
  • 1000+ keywords ranking on Google with an average position of 14.5

Lessons Learned and Recommendations

Our experience on this project allowed us to identify the following best practices for future projects:

  1. Ensure portal development includes an OnPage SEO module for easier ranking
  2. Keep blog content updated and relevant to attract a wider audience

Conclusion’s success story demonstrates the importance of a well-crafted SEO strategy for improving visibility, generating organic traffic, and increasing conversions. By employing best practices in keyword research, on-page optimization, content marketing, link building, and analytics, businesses can learn from our success and achieve their own online growth.