Nykaa is a leading beauty and personal care marketplace in India, offering millions of customers an exciting opportunity for brands and individual sellers to reach them. In this guide to how to sell on Nykaa, you will get a stepwise process to register as a Nykaa seller and the tips to maximize your success.
Why Sell on Nykaa?
Nykaa has established itself as a reliable online marketplace, making it a lucrative platform for beauty and wellness brands. So, here’s what you need to know about selling on Nykaa:
- Vast Customer Base—Nykaa has millions of active users searching for beauty, skincare, and wellness products.
- Brand Credibility—You can gain trust and credibility for your brand by selling on Nykaa.
- Marketing and Promotions—Nykaa has various marketing campaigns for increased visibility of products.
- Multiple Sales Channels—Use Nykaa’s website, app, and offline stores to sell.
- Ease of Business—Nykaa provides logistics and inventory support, making selling easy and hassle-free.
Eligibility Criteria to Sell on Nykaa
Before you start, make sure you are eligible according to Nykaa:
- Your business entity should be registered (a sole proprietorship, partnership, LLP, or private limited company).
- You will have to obtain a GSTIN as well as get a proper business license.
- Your products should be in the beauty, skincare, personal care, wellness, or fashion category.
- Products must comply with BIS (Bureau of Indian Standards) and FSSAI (only for edible beauty products such as supplements).
Steps to Register as a Seller on Nykaa
Follow these steps to start selling on Nykaa:
Step 1: Business Registration
Before applying, register your business as a legal entity and obtain:
- GSTIN Required (Goods and Services Tax Identification Number)
- PAN Card (for business or individual tax purposes)
- Bank Account in the business name
- Trademark (recommended for brand protection)
Step 2: Apply for Nykaa Seller Registration
- Visit the Nykaa Seller Registration Page (https://www.nykaa.com/sellonnykaa/lp)
- Fill in the required details:
- Business Name
- Contact Information
- Product Category
- GSTIN and other documents
- Submit the application for approval.
Step 3: Nykaa’s Vendor Approval Process
- Nykaa reviews your application based on product quality, demand, and compliance.
- If approved, you receive a vendor agreement that needs to be signed.
- Once approved, you’ll get access to Nykaa’s Seller Dashboard.
Step 4: Product Listing and Cataloging
- Upload product information like images, descriptions, pricing, and specifications.
- Ensure high-quality images and SEO-friendly descriptions for better visibility.
- Competitively price the product, keeping Nykaa’s commission model in mind.
Step 5: Inventory Management and Order Processing
- Maintain proper inventory levels to avoid order cancellations.
- Once an order is received, pack it securely as per Nykaa’s packaging guidelines.
- Nykaa’s logistics partners will pick up and deliver the products to customers.
Nykaa Commission & Fee Structure
Nykaa charges a commission fee based on product categories, generally between 15 and 30%. Additional charges include:
- Logistics Fees—Based on order weight and location.
- Marketing Fees—For participating in Nykaa’s promotional campaigns.
Tips to Succeed as a Nykaa Seller
- Optimize Product Listings—Use high-quality images, detailed descriptions, and relevant keywords.
- Utilize Nykaa’s Marketing—Take part in Nykaa’s promotions and ad campaigns for better reach.
- Maintain Positive Reviews—Provide excellent product quality and service to gain positive customer feedback.
- Stay Competitive – Keep an eye on pricing and provide discounts to attract customers.
- Inventory Management—Keep products in stock to avoid out-of-stock situations.
Conclusion
Selling on Nykaa can help you increase the revenue and visibility of your brand in the beauty and personal care category. With this step-by-step guide, followed by registering your business and optimizing your listings, you can effectively sell on Nykaa and boost your business threefold!
So, are you ready to be a Nykaa seller? So, get started today and enter into India’s online beauty space, which is booming right now!
