Transforming Real Estate Marketing with Touchstone Infotech
Client Overview
Our client, a reputable Real Estate Agency, was struggling to maintain consistent lead generation while adapting to a rapidly changing digital landscape. Despite their expertise in the property market, outdated marketing strategies and inefficient lead management processes limited their growth. That’s when Touchstone Infotech stepped in with innovative digital solutions tailored to the real estate industry.
Primary Objectives
- Generate Quality Leads:
Attract high-intent real estate buyers and investors. - Increase Site Visits:
Drive more traffic from potential homebuyers and investors. - Optimize Lead Follow-Ups:
Implement a CRM system for efficient lead management. - Boost Organic Traffic:
Enhance SEO to increase inquiries from buyers.
Target Audience
- First-Time Homebuyers:
Young professionals and families entering the property market. - Real Estate Investors:
Individuals seeking high-return property investments. - Non-Resident Indians (NRIs):
Overseas buyers looking for properties in their homeland. - Millennials Seeking Smart Homes:
Tech-savvy buyers wanting modern, automated homes.
HOW WE GOT TO WHERE WE ARE TODAY
Advertising Platforms and Budget Allocation
Touchstone Infotech’s history as a digital marketing agency stands at the pinnacle, supported by a team of sophisticated professionals dedicated to building client trust and ensuring satisfaction. Our comprehensive services include local business marketing, business branding, website layout and development, logo designing, pay-per-click advertising, social media marketing, and more. Contact us today for a free consultation to learn how we can help your business thrive.
Platforms Utilized
- Google Ads:
Deployed strategically to capture active searchers looking for accommodations and travel services. - Instagram Ads:
Leveraged visually appealing content to engage a younger, more visually-driven audience. - Instagram Ads:
Leveraged visually appealing content to engage a younger, more visually-driven audience. - Facebook Ads:
Used to retarget potential customers who had previously shown interest in the hotel’s website or social media channels.
Budget Allocation
- Google Ads:
50% of the budget, focusing primarily on search intent and keyword targeting. - Instagram Ads:
30% of the budget, aimed at capturing the attention of users through visually engaging ads. - Facebook Ads:
20% of the budget, primarily for retargeting and further engaging users who had interacted with the hotel’s content. - Testing New Platforms:
5% of the budget, allocated for experimenting with new advertising channels and strategies to diversify reach and acquire new customers.
