Powering IT Recruitment with Email Marketing Automation
HOW WE GOT TO WHERE WE ARE TODAY
Client Overview
A California-based IT recruitment agency specializing in connecting top tech talent with U.S. companies. The client engaged us to help reach job seekers more effectively using email marketing as a primary outreach and nurturing tool.
Primary Objectives
- Reach Qualified Job Seekers with New IT Job Openings
- Promote High-Priority Job Listings via Segmented Campaigns
- Reactivate Cold Leads from Outdated Lists
- Nurture Ongoing Leads Through Automated Email Sequences
Target Audience
- Tech Professionals Actively and Passively Seeking Opportunities
- Targeted Locations: California and Major U.S. Tech Hubs
- Raw Lead List Provided by Client; We Conducted:
Segmentation by skill set, activity level, and location
Cleanup of outdated contacts
Engagement-based filtering for reactivation
THE STORY OF OUR PROGRESS
Platforms & Tools Used
- HubSpot – for automation, segmentation, and analytics
- Constant Contact – for cold email outreach and newsletter deployment
- A/B Testing – Subject line + call-to-action testing
- Personalization – Dynamic job matches based on skills and interests
Email Strategy Breakdown
- Total Sequences: 4 (2 for Active Seekers, 1 for Passive, 1 Reactivation)
- Weekly Frequency with Job Spotlight, Career Tips, and CTA to Apply
- Re-Engagement Campaign Launched for Cold Leads
- Custom Email Copy Based on Role Type (Developer, Tester, DevOps, etc.)
Budget Allocation (Monthly Approx: $3,500)
Item | Allocation % | Spend (Approx) |
Platform Subscriptions | 25% | $875 |
Strategy & Copywriting | 35% | $1,225 |
List Cleanup & Segmentation | 20% | $700 |
A/B Testing & Optimization | 10% | $350 |
Reporting & Analytics | 10% | $350 |
Results Achieved
- Open Rate: Increased to 45% (Industry Avg: 21%)
- Click-Through Rate (CTR): Improved by 28% over 6 weeks
- Response Rate: Doubled Compared to Initial Campaigns
- Leads Generated: 1,100+ Engaged Job Seekers
- Interviews Booked: 430+ Across 12 Weeks
Challenges & Our Solutions
- Challenge 1: Outdated Lead Lists Solution: Full Email Hygiene & Segmentation Strategy
- Challenge 2: Low Deliverability & Inboxing Issues Solution: Warm-Up Strategy + Domain Authentication (SPF, DKIM, DMARC) /strong>)
- Challenge 3: Low Engagement from Cold Leads Solution: Nurturing Sequences with Value Content (Career Tips, Resume Advice) and Personalized Job Offers
Key Takeaways
- Personalized, Segmented Email Sequences Increase Engagement and Lead Quality
- Email Hygiene and Reactivation Can Turn Cold Lists into Gold
- Ongoing Testing and Optimization Drives Continuous Improvement
- Marketing Automation Platforms like HubSpot Are Crucial for Scale and Insight
