How We Helped a Chicago Plumbing Company Dominate Local SEO & Triple Their Calls
HOW WE GOT TO WHERE WE ARE TODAY
Client Overview
Our client is a multi-technician plumbing company serving Chicago and surrounding suburbs, offering residential, commercial, and emergency plumbing services. When they came to us, they had no website, low online visibility, and multiple inaccurate business listings affecting their credibility.
SEO Campaign Objectives
- Rank for High-Converting Keywords like “Plumber Near Me”, “24/7 Emergency Plumber”, and Service-Specific Searches
- Drive More Organic Traffic, Form Submissions, and Calls
- Improve Google Business Profile Visibility in Maps Across Multiple Service Areas
- Increase Domain Authority and Local Trust
Target Audience
- Homeowners, Property Managers, and Renters in Need of Plumbing Help
- Serving Both Residential and Commercial Clients Across Chicago and Nearby Suburbs
THE STORY OF OUR PROGRESS
SEO Services Delivered
On-Page SEO: Created fully optimized service pages with structured schema markup for better indexing and relevance
Local SEO: Fixed and optimized the Google Business Profile, added accurate local citations, and built service area-specific pages
Technical SEO: Designed and launched a fast-loading, mobile-responsive website from scratch
Content Marketing: Published two service-focused blogs per month targeting “location + service” keywords
Backlink Building: Secured local and niche-relevant backlinks through targeted outreach to improve domain authority
Review Strategy: Deployed email and SMS automation to consistently generate customer reviews and boost local trust
Tools & Platforms Used
- SEMrush – For Keyword Tracking, Competitive Gaps
- Google Search Console – Indexing, Performance, Crawling Errors
- BrightLocal – For Local Citations and GBP Performance Tracking
- Yelp & Nextdoor – Managed Listings and Integrated Review Strategies
Monthly Budget : $1,200/month on average
Results After 6 Months
- 100 Local Keywords on Page 1 of Google
- 35% Growth in Organic Traffic Month-Over-Month
- 15% Increase in Monthly Call Volume and Form Submissions
- Significant Visibility Gain in Google Maps for “Plumber + [Suburb]” Terms
- Domain Authority Grew from 11 → 35
- 180+ New Reviews Generated with an Average Rating of 4.8
Challenges & Solutions
Challenge | Our Fix |
No website | Built a conversion-optimized WordPress site with fast loading speed |
Low review count | Integrated automated review request system (email + SMS) |
Duplicate listings | Cleaned up citations and consolidated listings using BrightLocal |
Spammy backlinks | Conducted a full link audit and disavow submission via GSC |
Key Takeaways
- SEO for Local Service Businesses like Plumbing directly translates to Call Volume and Booked Jobs
- Reputation and Reviews are just as important as Keywords and Backlinks
- A mix of On-Page, Local, and Technical SEO builds lasting Visibility
- Continuous Content + Local Backlinks = sustained Ranking Growth
