Raymond Store Gurugram Generate ₹42 Lakhs in Sales in Just 2 Months
HOW WE GOT TO WHERE WE ARE TODAY
Client Overview
Business Name: Raymond Store
Location: Gurugram, India
Industry: Retail – Men’s Formalwear
Selling Mode: Offline-only
A newly opened Raymond Store in Gurugram was struggling with visibility and footfall due to its location—slightly away from the main market area—and lack of digital presence. Despite having a premium brand, the store couldn’t gain traction using only traditional channels like newspapers and pamphlets.
Challenges Faced
When the client approached Touchstone Infotech, they were facing multiple issues:
- Low Footfall Despite a Strong Product Range
- No Google Presence or Online Discoverability
- Zero Activity on Social Media
- Location Disadvantage Compared to Other Retailers
- Wasted Spend on Offline Ads with Minimal ROI
Our Strategy & Implementation
We devised a high-impact 2-month digital plan focused on visibility, local targeting, and re-engagement.
Here’s what we did:
- Google Business Profile Optimization:
Created and optimized their GBP to help them rank for searches like “Raymond store near me” and “formalwear in Gurugram.”
- Google Search Ads:
Launched hyper-local campaigns targeting customers actively looking for men’s formalwear nearby.
- Facebook & Instagram Ads:
Designed targeted creatives promoting new arrivals, store exclusives, and seasonal offers.
- Social Media Marketing:
Built their presence from the ground up, establishing credibility and visual appeal.
- WhatsApp API Promotional Campaigns:
Used broadcast and promotional messages to re-engage local buyers, promote offers, and drive repeat visits.
THE STORY OF OUR PROGRESS
Results Achieved (Jan – Feb 2025)
The campaign delivered exceptional results within just 2 months:
- Google Business Profile interactions grew from 60/month → 500+/month
- Call inquiries and footfall saw a consistent spike via Google Ads
- WhatsApp campaigns reactivated past visitors and built strong local recall
- ₹42 Lakhs in offline sales generated during the campaign period
- Dramatic improvement in local brand awareness and store traffic
Touchstone's Insight
Two things made this campaign a success:
- Google Ads Gave us Immediate Traction and Walk-Ins from High-Intent Buyers.
- WhatsApp API Created a Powerful Retargeting Engine That Turned One-Time Visitors into Loyal Customers.
Conclusion
This case proves that even an offline-only store can thrive using digital tools, when implemented with precision. With the right local strategy, brand visibility can translate into significant revenue—even in the first 60 days.
Want These Results for Your Retail Business?
Whether you run a fashion outlet, electronics store, or any retail shop—Touchstone Infotech can help you drive real footfall and sales with local digital marketing.
📞 Contact us today for a free local marketing audit.
