Growing a Multi-Location Dental Clinic in Florida Through Smart Marketing
HOW WE GOT TO WHERE WE ARE TODAY
Client Overview
A multi-location dental practice in Florida offering specialized services including cosmetic dentistry, orthodontics, dental implants, veneers, and Invisalign. With 4 branch clinics, the practice was looking to elevate its digital presence and patient acquisition strategy across all locations.
Primary Objectives
- Drive New Patient Enquiries and Appointments
- Promote Key Services: Invisalign, Teeth Whitening, Veneers, and Extractions
- Improve Organic Visibility for High-Intent Dental Service Keywords
- Build Local Brand Awareness Across All Clinic Locations
- Strengthen Online Reputation Through Google Reviews
Target Audience
- Families, Young Adults, Seniors, and High-Income Professionals
- Mix of Insurance Holders and Cash-Paying Patients
- Local Residents Within a 5–10 Mile Radius of Each Clinic Location
THE STORY OF OUR PROGRESS
Platforms Utilized
To achieve the campaign goals, a robust multi-platform strategy was implemented:
Google Ads (Search & Performance Max)
For immediate lead generation through high-intent keyword targeting and AI-driven campaign optimization.
SEO + Local SEO
To build long-term organic visibility across all clinic locations and dominate local search results.
Instagram & TikTok Ads
To promote cosmetic services and build brand awareness, especially among younger demographics through engaging short-form video content.
Email Marketing
To run re-engagement campaigns, send appointment reminders, and promote exclusive offers for existing and potential patients.
Website Redesign
Focused on improving load speed, mobile user experience, and simplifying the appointment booking process for better conversions.
Budget Allocation
(Annual Estimate: $60,000)
Platform/Channel | Allocation % | Spend (Approx) |
Google Ads | 35% | $21,000 |
SEO & Local SEO | 30% | $18,000 |
Instagram & TikTok Ads | 15% | $9,000 |
Email Marketing | 10% | $6,000 |
Website Redesign + Dev | 10% | $6,000 |
Execution Strategy
- Optimized Google Business Profiles for All 4 Locations with Fresh Photos, Q&A, and Service Lists
- Targeted High-Converting Keywords Like “Invisalign Near Me,” “Dental Implants Florida,” etc.
- Created Video Content and Ran Story Ads on Instagram and TikTok to Drive Cosmetic Treatment Interest
- Launched Google Ads with Call & Location Extensions for Easier Lead Capture
- Implemented Reputation Management Tool to Automate Post-Visit Review Requests
- A/B Tested Landing Pages to Improve Conversion Rates for Appointment Forms
Results After 12 Months
- 40% Increase in New Patient Appointments Across All Locations
- 68% Increase in Website Traffic (Especially Mobile Users)
- Over 1,200 New Google Reviews Collected (Avg. Rating Jumped from 3.9 to 4.6)
- Top 3 Ranking for 12+ High-Intent Local Keywords on Google Maps
- Improved Ad CTR by 35% with Optimized Creatives and Location Targeting
Challenges & Solutions
- Challenge #1: Low Local Search Visibility in a Competitive Market
- Solution: Advanced Local SEO strategy and hyperlocal ad targeting
- Challenge #2: Poor Reputation from Old Negative Reviews
- Solution: Review generation automation + feedback routing to internal team
- Challenge #3: Low Lead Conversion from Previous Landing Pages
- Solution: Website redesign with mobile-first booking, sticky call buttons, and clear service CTAs
Key Takeaways
- A Multichannel Strategy Is Crucial for Growth in Competitive Dental Markets
- Localized SEO + Strong Review Management Builds Long-Term Authority
- Cosmetic Services Perform Best When Promoted Visually Through Short-Form Video Ads
- User-Friendly Websites Directly Impact Lead Conversion Rates
