$190K+ in Monthly Revenue Generated via SEO for a California Law Firm
Calls per month
0
Monthly Fee Growth
$ 0 K+
HOW WE GOT TO WHERE WE ARE TODAY
Client Overview
Our client is a multi-attorney law firm based in California, practicing across key areas such as personal injury, family law, and criminal defense. With zero online presence and a saturated legal market, they partnered with us to establish digital dominance and generate high-value cases through SEO.
Campaign Objectives
- Rank for location-based legal service keywords (e.g., “divorce lawyer in Los Angeles”, “DUI attorney in San Diego”)
- Increase Lead form submissions, calls, and overall organic conversions
- Optimize and scale Google Business Profiles across key cities
- Build Brand authority through high-quality legal content, blogs, and FAQs
Target Audience
The campaign specifically targeted:
- Individuals, families, and businesses across California
- Niche focus on High-Net-Worth Divorce Clients and Complex Personal Injury Cases
- Prospects seeking both Urgent and Research-Based Legal Representation
THE STORY OF OUR PROGRESS
SEO Strategy Deployed
- On-Page SEO: Built and optimized individual practice area pages with schema markup
- Local SEO: Optimized Google Business Profiles, built citations, and created geo-targeted content
- Content Marketing: Produced 4–6 monthly blogs answering legal queries & FAQs
- Technical SEO: Improved mobile responsiveness, site speed, and crawlability
- Backlink Outreach: Acquired high-authority backlinks from legal and local directories
- Review Generation: Launched a systemized review request campaign via email and SMS
Tools & Platforms Used
- SEMrush – Keyword Tracking, Content Gap, Site Audits
- Ahrefs – Backlink Audits, Content Performance
- Google Search Console – Indexing and Traffic Tracking
- BrightLocal – Local SEO Performance and Citation Management
- Monthly Budget – $3,000/month SEO retainer
Results After 12 Months
- 300% Increase in Organic Case Acquisitions from Search
- Achieved Multiple First-Page Rankings for Local Legal Keywords
- Organic Traffic Grew from 3,176 to 13,000+ Monthly Sessions
- 84,000 Organic Search Visitors in Just 4 Months
- 1,100 Phone Calls from Organic SEO in 4 Months
- 20+ New Cases/Month Through Website Forms and Calls
- $190,000+/Month in Attorney Fees Directly Attributed to SEO Leads
- 280% Increase in Ahrefs-Estimated Traffic Value
Challenges & Our Fixes
Challenge - Solution
- No Online Presence Full Website Build with Legal SEO Architecture
- Thin Content Developed a Robust Legal Content Strategy with Internal Linking
- Competitive Market Geo-Targeted Keywords + Authoritative Backlinks + Consistent Blogging
Key Takeaways
- SEO Is One of the Highest ROI Channels for Law Firms When Done with Location and Service Specificity
- Content Authority and Technical Foundation Are Critical in Legal SEO
- Systematic Efforts in Google Business Profile Optimization Generate Local Leads at Scale
- Our Strategy Delivered Not Only Rankings — but High-Value, Case-Generating Traffic
