How Touchstone Infotech Helped an Overseas Education Consultant Generate 2000+ Leads Per Month in Just 4 Months
HOW WE GOT TO WHERE WE ARE TODAY
Client Overview
Industry: Education Consulting (Overseas)
Target Market: India (Students looking to study in Canada, UK, USA)
Office Type: Physical location with walk-ins and counseling sessions
Services Offered:
- Study Abroad Counseling
- Visa Assistance
- IELTS & TOEFL Coaching
- University Applications
This client was well-versed in the education industry but lacked the digital infrastructure to consistently attract high-quality student inquiries online.
The Challenges
When the client approached Touchstone Infotech, they were heavily reliant on referral leads and suffered from:
- A Website That Wasn’t Converting Visitors into Leads
- Poor Local and Brand Visibility on Google
- Low Credibility on Social Platforms
- Minimal Online Reputation and Reviews
- Inconsistent or Low-Performing Ad Efforts
They had experimented with occasional social media posts and boosted ads—but nothing strategic, scalable, or sustainable.
What We Did (4-Month Growth Sprint)
We developed and executed a 4-month digital acceleration plan focused on turning their brand into a lead-generation engine.
Services Provided:
- Website Revamp & Optimization:
Restructured and redesigned to highlight services, success stories, and strong CTAs for lead capture.
- Google & Meta Ads for Lead Generation:
Ran platform-specific campaigns targeting students by interests, location, and stage of decision-making.
- Email & WhatsApp Marketing Automation:
Setup automated nurturing sequences to follow up with leads, send reminders for seminars, and offer study tips.
- Lead CRM Integration:
Centralized leads across platforms, tracked conversions, and automated follow-up tasks.
THE STORY OF OUR PROGRESS
Results Achieved (in 4 Months)
2,000+ Student Inquiries Per Month from Google & Meta Ads
Boosted enrollments for IELTS and TOEFL preparation classes
Increased walk-in consultations and online bookings
Consistent post engagement helped build trust with prospects
Organized and filled multiple student seminars and webinars
Significantly increased brand visibility across Google and Instagram
Key Insights
Two main factors contributed to the campaign’s success:
- Performance Ads with Precision Targeting — Helped Attract Students Ready to Take the Next Step.
- Automation + CRM — Ensured That No Lead Was Left Behind, and Every Inquiry Was Nurtured into a Potential Enrollment.
Final Thoughts
This case proves that a well-executed digital strategy can turn an education consultant into a student magnet—even in a competitive space.
Whether you’re helping students crack IELTS or guiding them to study in Canada, it’s all about visibility, trust, and timely follow-up—and we know how to build that system.
