How Touchstone Infotech Helped a Local Jewellery Store in Shivamogga Triple Footfall & Sell Out Their Bridal Collection in 10 Days
HOW WE GOT TO WHERE WE ARE TODAY
Client Overview
Industry: Luxury Retail – Jewellery
Location: Shivamogga, Karnataka
Product Line: Gold, Silver, and Diamond Jewellery
Store Type: Offline showroom only
In a highly competitive and trust-driven industry like jewellery, being visible at the right time to the right customers can make or break a business. This jewellery retailer had the products, experience, and legacy—but lacked the digital presence to match it.
The Challenges
When the client approached Touchstone Infotech, they were facing several major hurdles:
- Low and Inconsistent Store Footfall
- Poor Visibility on Google and Local Search Platforms
- Minimal Brand Trust and Engagement Online
- High Dependency on Outdated Promotion Methods Like Newspapers and Bulk WhatsApp Messages
- Difficulty in Attracting Seasonal Shoppers for High-Value Collections
The Strategy: Building Visibility, Trust & Action
We implemented a 360° Local Marketing Strategy over a period of 6 months, designed specifically for high-ticket, in-store retail businesses.
Services Provided:
- Google Business Profile Optimization
Improved local rankings for high-converting phrases like “bridal jewellery Shivamogga”, “gold necklace store near me”
- Local SEO & Content Strategy
Enhanced online discoverability with location-focused keywords and consistent profile updates
- Website Design & Optimization
Created a mobile-first website highlighting collections, offers, store details, and CTA buttons for calls & directions
- WhatsApp API Campaigns
Designed and sent targeted WhatsApp campaigns featuring offers, new collections, and exclusive event invites
THE STORY OF OUR PROGRESS
Results Achieved
3X increase in store footfall within 6 months
Dramatic boost in Google Business Profile visibility, with multiple keyphrases ranking locally
Spike in calls, map directions, and WhatsApp inquiries
Bridal collection sold out in 10 days during the festive campaign
Enhanced brand trust and engagement among high-intent buyers in the local community
Touchstone's Insights
The winning formula?
- Hyper-Local SEO + Consistent Profile Content
- WhatsApp API Automation for Timely Promotions
- A Visually Clean Website Built to Drive Store Visits, Not Just Views
By combining digital trust-building with smart targeting, we helped turn online engagement into real-world sales.
Final Takeaway
This case proves that even a traditional offline jewellery business in a Tier-2 city like Shivamogga can thrive with the right digital foundation.
When implemented strategically, digital tools like Google Maps visibility, WhatsApp targeting, and SEO-driven content can drastically boost footfall, especially during high-stakes seasonal periods like weddings and festivals.
