Driving Bookings & Visibility for a Mid-Range Hotel in Manali
Direct Booking
0 %
Positive Reviews
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HOW WE GOT TO WHERE WE ARE TODAY
Client Overview
Our client is a mid-range hotel located in the picturesque hill station of Manali, catering to both tourists and business travelers. With a strong local presence, the hotel was looking to expand its online footprint and drive more direct bookings during peak and off-seasons.
Primary Objectives
- Increase Direct Online Bookings Through the Hotel Website
- Improve Online Visibility on Platforms Like Google and TripAdvisor
- Promote Seasonal Offers to Attract More Guests Year-Round
Target Audience
- Couples on Romantic Getaways
- Families Looking for Leisure Vacations
- Solo Travelers Seeking Budget-Friendly Comfort
- Corporate Clients in Town for Meetings or Retreats
THE STORY OF OUR PROGRESS
Platforms Utilized
To achieve the objectives, we implemented a multi-channel marketing strategy that included:
- Google Ads (Search + Display) to capture high-intent travelers
- Meta Ads (Facebook + Instagram) to target leisure travelers with visual storytelling
- Search Engine Optimization (SEO) to improve organic visibility
- OTA Promotions to drive visibility during initial months
- TripAdvisor Optimization to improve ranking and reputation
Budget Allocation
Total Campaign Budget: ₹2,00,000 over 3 months
- Google Ads: ₹80,000 (40%)
- Meta Ads: ₹50,000 (25%)
- SEO & Content: ₹30,000 (15%)
- OTA Promotions: ₹25,000 (12.5%)
- Review Management & TripAdvisor Optimization: ₹15,000 (7.5%)
Execution Strategy
- Deployed a Hotel Channel Manager to Sync Live Room Inventory Across OTAs and Direct Booking Platforms
- Launched Geo-Targeted Google Ads Campaigns Focusing on Metro Cities and Nearby States
- Promoted Seasonal Packages via Instagram and Facebook Carousels with Limited-Time Offers
- Improved TripAdvisor Ranking Through Active Review Management and Automated Follow-Up Systems
- Published Blog Content Around “Best Things to Do in Manali” and “Top Attractions Near Our Hotel” to Support SEO
Results Achieved
- 28% Increase in Direct Bookings from the Hotel Website
- 90-Position Jump on TripAdvisor, Moving from Obscurity to the Top Local Listings
- 700+ New Positive Reviews Generated Within the Campaign Period
- 21% Improvement in Occupancy Rate, Even During Shoulder Months
- Achieved 3.8% Engagement Rate on Social Media Ads, Exceeding Industry Benchmarks
Challenges & Solutions
- Challenge: High competition in Manali’s saturated hotel market
- Solution: Leveraged the power of real-time inventory sync with a hotel channel manager to optimize availability and pricing across channels.
Targeted long-tail keywords and local SEO to outperform competitors on organic listings. Google Ads were optimized weekly for cost-per-booking improvements.
Key Takeaways
- Multi-Platform Approach Drives Better ROI for Hotels in Seasonal Destinations
- Integration of Tech Tools (like a Channel Manager) Significantly Enhances Marketing Results
- Local SEO and Review Management Are Crucial for Visibility and Trust in Hospitality Marketing
