Boosting Local SEO for the New Raymond Store in Gurugram
HOW WE GOT TO WHERE WE ARE TODAY
Client Overview
Raymond Store is a premium clothing outlet located in Gurugram, Haryana, specializing in formal and casual menswear. Renowned for its high-quality fabrics and exceptional tailoring, the store sought to strengthen its presence in the competitive clothing market by leveraging local SEO strategies to attract customers in the Gurugram area.
The Challenge
- Low Visibility: The Store Was Not Appearing in Local Search Engine Results for Relevant Terms Like "Raymond Store in Gurugram" or "Men's Clothing Stores Near Me."
- Google Maps Absence: The Store's Lack of a Google Maps Listing Made It Harder for Nearby Customers to Locate or Engage with the Business.
- Unoptimized Website Content: Their Website Lacked Content Tailored to Attract Local Customers, Impacting Searchability and Relevance for Local SEO Terms.
- Poor Online Reputation: Few or No Customer Reviews Hindered Trust and Credibility, Discouraging Potential Customers from Visiting the Store.
The Approach
Touchstone Infotech implemented a comprehensive Local SEO strategy that involved:
- Google Business Profile (GBP) Optimization
- Google Ads
- Meta Ads (Facebook & Instagram)
- Content Optimization
- Reputation Management
THE STORY OF OUR PROGRESS
Platform Optimization
Google Business Profile (GBP) Optimization
Claimed and verified the Raymond Store’s GBP listing.
Added accurate business information, including address, phone number, store hours, and website.
Incorporated high-quality photos of the store and products to showcase authenticity.
Created locally relevant posts and updates to attract attention in the Gurugram area.
Google Ads
- Launched Highly Targeted Google Ads Campaigns Focusing on Keywords Like "Raymond Store in Gurugram" and "Men's Formal Wear Near Me."
- Used Location-Based Targeting to Ensure Ads Reached Potential Customers Within a 5–10 Km Radius.
Content Optimization
- Developed Local-Focused Content, Including Blogs About “How to Find Premium Formal Wear in Gurugram” and “Top Reasons to Choose Raymond for Custom Tailoring.”
- Optimized Meta Tags, Headings, and Keywords on the Website to Improve Search Engine Rankings.
Results Achieved
The collaboration with Touchstone Infotech produced significant results for the Raymond Store:
- Improved Visibility: Achieved a 90% Increase in Local Organic Search Visibility Within Three Months.
- The Store Ranked in the Top 3 Google Maps Results for Keywords Like "Raymond Store in Gurugram."
- Higher Customer Engagement: Google Business Profile Interactions (Store Calls, Directions, and Clicks) Increased by 150%.
- Enhanced Online Reputation: Secured an Average Customer Review Rating of 4.9 Stars by Gathering Authentic and Positive Reviews.
- The Improved Online Reputation Led to Better Credibility and Trust Among Potential Customers.
- Increase in Footfall and Sales: The Google Ads Campaigns Drove Higher Local Foot Traffic with Consistent In-Store Visits and Calls.
Key Takeaways
Touchstone Infotech demonstrated how a tailored Local SEO strategy can effectively overcome visibility and engagement challenges for businesses, even in competitive industries like retail clothing. By focusing on local search optimization, ad platforms, and reputation management, they turned the new Raymond Store in Gurugram into a highly visible and trusted destination for premium menswear.
Are you ready to transform your local business like the Raymond Store?
Get in touch with Touchstone Infotech today to develop a winning local SEO strategy for your business!
