4.5X ROAS in 90 Days for an IT Coaching Institute in Bengaluru
HOW WE GOT TO WHERE WE ARE TODAY
Client Overview
Our client is a single-branch IT coaching institute based in Bengaluru, Karnataka, offering hybrid (online + offline) training in Software Development , Data Science , Full Stack , Cloud Computing ,Cybersecurity. Their goal: To become a top choice for IT upskilling among students, job-seekers, and working professionals.
Campaign Objectives
- Drive Leads for In-Demand IT Courses
- Fill Batch Enrollments for Upcoming Sessions
- Promote Free Demo Classes and Webinars
- Build Brand Awareness Across India’s Tech-Savvy Audience
Target Audience
The campaign specifically targeted:
- Age Group: 18–40 Years
- Profiles: Students, Recent Graduates, Working Professionals, Career Switchers
- Targeted Regions: Tier-1 and Tier-2 Cities in India, Focused on Those Actively Searching for IT Training or Certifications
THE STORY OF OUR PROGRESS
Platforms Utilized
To maximize reach and conversions, we implemented a multi-platform paid ads strategy:
- Google Search Ads – Targeted high-intent keywords like “best data science course in Bangalore”
- Google Display Network – for awareness and retargeting
- Facebook/Instagram Ads – Carousel, lead forms, and story ads for mid-funnel targeting
- YouTube & LinkedIn Ads – Course walkthroughs and testimonials
- Quora Ads – Keyword & topic targeting for relevant course queries
- WhatsApp Follow-ups – Immediate lead nurturing for demo bookings
Budget Allocation
Platform | Allocation % | Spend (INR) |
Google Search & Display | 40% | ₹72,000 |
Facebook/Instagram Ads | 30% | ₹54,000 |
YouTube & LinkedIn | 15% | ₹27,000 |
Quora + WhatsApp follow-ups | 15% | ₹27,000 |
Campaign Execution Strategy
- Designed Course-Specific Landing Pages with Embedded Lead Forms and WhatsApp Integration
- Created Multiple Ad Creatives Targeting Learning Outcomes, Salary Expectations, and Career Growth
- Implemented Pixel Tracking and UTM Parameters for Lead Source Attribution
- Set Up A/B Testing on Landing Pages and Ad Creatives
- Deployed CRM Integrations to Sync Leads with Follow-Up Workflows
Results After 3 Months
- 3400+ Leads Generated Across Platforms
- CPL (Cost Per Lead): ₹50
- 4.5X ROAS from Paid Ad Campaigns
- 6% Conversion Rate from Lead to Paid Enrollment
- Major Boost in Demo Class Signups via WhatsApp Campaigns
- Retargeting Campaigns Delivered a 34% Re-Engagement Rate
Challenges & Solutions
Challenge | Solution |
Low-quality leads | Added qualification questions & course selection filters on forms |
High CPL in early phase | Shifted to manual bidding + smart scheduling for peak hours |
Weak landing page UX | Redesigned landing pages with testimonials, FAQs, and sticky CTA buttons |
Key Takeaways
- CPL Can Be Reduced Significantly with Hyper-Targeted Creative and Platform-Specific Messaging
- WhatsApp Follow-Ups Increase Demo Attendance and Real-Time Engagement
- Video Ads + Retargeting Work Extremely Well for Education Marketing
- CRM Integration Ensures Quick Response, Boosting Enrollment Chances
