Digital Business Automation Management

The focus of digital Business has shifted from serving internal needs, like efficiency and cost control, to engaging with external customers and creating new business opportunities. That’s why Red Hat believes the traditional industry’s automation model needs to evolve. Instead of focusing solely on streamlining processes, like automating the records from selling insurance, businesses need to develop new strategies to automate themselves, like directly selling insurance. Building these apps requires industries and IT leaders to become partners, sharing their expertise to open new lines of opportunity. But how does this work?

Customer Relationship Management

Customer relationship management (CRM) is the process of managing interactions with existing as well as past and potential customers. It is one of many different approaches that allow a company to manage and analyze its own interactions with its past, current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

Lead Generation

Lead generation is the initiation of consumer interest or inquiry into the products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition, or sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

digital business

Making Digital Business

Today, people are spending more money online, which has shifted business emphasis to digital sources of revenue and digital channels. The growth of the digital economy has made people more familiar with digital products and services, which has driven companies to seek new competitive advantages in the digital space.

CMS-Based Websites

CMSs are typically used for enterprise content management (ECM) and web content management (WCM)..ECM typically supports multiple users in a collaborative environment by integrating document management, digital asset management and record retention.   Alternatively, WCM is the collaborative authoring for websites and may include text and embed graphics, photos, video, audio, maps and program code that display content and interact with the user. ECM typically includes a WCM function.

Cloud Telephony

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